what a great idea! clever and compelling ad campaign “become someone else” by lithuanian agency love. as they explain:

When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas.

(via black eiffel / originally via fubiz / photos via love)